The House of Chérie

Softly spoken,
carefully made.

A Paris-born boutique for women who dress with intention. This is our story, our ateliers, and the hands behind every piece.

Manifesto

"We started Chérie because we couldn't find the clothes we wanted to live in — quiet, well-made, honest with their materials. So we built a small house to make them, one piece at a time."

— Amélie Rousseau, Founder

What we stand for

Four principles.

Considered, never fast

Small drops, natural fibres, ateliers we know by name — because your wardrobe deserves patience.

Made by hand

Every piece passes through the hands of a maker: cut, stitched, embroidered, finished with intention.

Kind to the earth

Certified organic linens, low-impact dyes, plastic-free packaging — and pieces built to last a decade.

Fair by design

Living wages, safe workshops, long-term partnerships with our ateliers in Portugal and Jaipur.

The ateliers

Small houses, long partnerships.

We work with three ateliers — one in Porto for linen and cotton, one in Jaipur for embroidery and block-print, and one in the Loire valley for our silks. We visit each of them, in person, twice a year.

✦10+ year partnerships
✦Living wages, audited
✦Small batches, no waste
✦Fully traceable supply chain

The Chérie story

A decade, slowly.

2014
A small studio on rue de Seine
Chérie opens as a two-person atelier in the 6th arrondissement.
2017
First atelier in Jaipur
A decade-long partnership begins with a family-run embroidery house.
2020
The Sun-Warmed philosophy
We drop seasons in favour of considered, four-times-a-year drops.
2023
Fully certified organic
Our linens and cottons are all GOTS-certified from field to finish.
2026
The House opens online
A digital home for the women who wear Chérie around the world.